Ads not ready что означает эта фраза
not ready — (izg. nȍt rȅdi) uzv. DEFINICIJA sport povik primaoca servisa (u tenisu i stolnom tenisu) kojim upozorava servera i glavnog suca da iz opravdanih razloga još nije pripremljen za vraćanje servisa ETIMOLOGIJA engl … Hrvatski jezični portal
Not Ready to Make Nice — Single by Dixie Chicks from the album Taking the Long Way … Wikipedia
Not Ready to Die — Single by Avenged Sevenfold Released May 2, 2011 Format Digital … Wikipedia
not ready for prime time — (not) ready for prime time ► COMMERCE (not) ready to be sold or presented to the public: »This technology is not ready for prime time. Main Entry: ↑prime time … Financial and business terms
Not ready to die — Single par Avenged Sevenfold Genre Heavy Metal Metal alternatif Hard Rock Format Mp3 Parolier Avenged Sevenfold … Wikipédia en Français
Not Ready?! Sensei — est un manga yaoi de Kazuma Kodaka paru au Japon d abord en deux volumes en 2000 et 2004 chez Biblos, puis réédité en un seul volume en 2009 chez Libre Publishing. Il est sorti en 2010 en version française chez Tonkam. Synopsis Murakami Hiroshi… … Wikipédia en Français
NOT READY — … Useful english dictionary
disconnected not ready off — off line off line adj. 1. (Computers) Not connected; of computers or computer peripherals normally connected or intended to be connected to other computers by a communications line; as, we can t print the document because the printer is off line … The Collaborative International Dictionary of English
ready for prime time — (not) ready for prime time ► COMMERCE (not) ready to be sold or presented to the public: »This technology is not ready for prime time. Main Entry: ↑prime time … Financial and business terms
ready — [[t]re̱di[/t]] ♦♦ readier, readiest, readies, readying, readied 1) ADJ: v link ADJ, oft ADJ for n, ADJ to inf If someone is ready, they are properly prepared for something. If something is ready, it has been properly prepared and is now able to… … English dictionary
Статус показа в рекламном кабинете фейсбук: что это значит?
Приветствую, скорее всего у вас возник вопрос по одному из статусов показа в рекламном кабинете фейсбук, поэтому вы наткнулись на эту статьи. Я кратко и по фактам расскажу что означают эти статусы и стоит ли вам переживать.
Важно! Посмотрите мой новый Бесплатный мини-курс «Таргетолог в Instagram», если ещё этого не сделали;)
Начнем с самых популярных, из-за которых у вас может возникнуть небольшая паника, и пойдем по убыванию.
«Ошибка аккаунта»
Статус «Ошибка аккаунта» — произошла неоплата и ваш кабинет полностью остановлен.
Это один из двух вариантов, когда вся реклама в кабинете останавливается, но не все так страшно. Достаточно зайти в Биллинг → можно сразу нажать «Открыть настройки платежей», как в кабинете и оплатить долг вручную.
Происходит, когда заканчиваются деньги на карте или есть проблемы со стороны банка и он не даёт списать деньги.
Решение
- Проверяем баланс карты, чтобы хватало на списание;
- Заходим в Биллинг и списываем вручную;
- Если не списывается — смотрим в приложение банка. Есть попытки списать, но оплата не проходит → пишем в ТП банка. Нет попыток → проблемы со стороны Fb → пишем в ТП Fb или пробуем через несколько часов.
Чем опасно
- Сбиваются оптимизации;
- Снижается траст рекламного аккаунта;
- Риск бана растет;
- Иногда после неоплаты показатели рекламы могут не вернуться в норму и наступит невозвратное удорожание результатов рекламы.
«Аккаунт отключен»
Статус «Аккаунт отключен» — из-за нарушения правил фейсбук заблокировал ваш кабинет.
Этот вариант уже совсем не радостный. За нарушение правил, а скорее всего за запрещенку в ваших креативах, кабинет был заблокирован. Вам предстоит процесс разблокировки аккаунта.
Решение
- Заходим в раздел «Качества аккаунта»
- Жмем «Запросить проверку» и пишем: «Здравствуйте, мой аккаунт был заблокирован по ошибке, правил мы не нарушали. Помогите пожалуйста разобрать в проблеме.»
- Если кнопка не горит, значит ещё требуется отправить документы (паспорт, права) владельца рекламного аккаунта на проверку.
- Если видим такое сообщение — это конечная. Ищем новый рекламы кабинет/аккаунт/бизнес менеджер.
Чем опасно
- Сильно сбиваются оптимизации;
- Очень сильно снижается траст рекламного аккаунта;
- Риск повторного бана высокий;
- очень часто после блокировки показатели рекламы могут не вернуться в норму и наступит невозвратное удорожание результатов рекламы.
«Обработка»
Статус «Обработка» — появляется сразу после того, как мы публикуем новое объявление или редактируем старое.
Раньше нас сходу встречал статус «На проверке». Теперь сначала у нас идёт статус «Обработка», а после этого появляется статус «На проверке». Этот статус нас интересует только потому, что когда у ОБЪЯВЛЕНИЙ есть статус «Обработка», то у ГРУПП ОБЪЯВЛЕНИЙ мы видим статус «Объявления неактивны» и это пугает.
Но, страшного ничего нет. После того, как статус «Обработка» сменится на статус «На проверке» в ОБЪЯВЛЕНИИ, то и на уровне ГРУППЫ ОБЪЯВЛЕНИЙ будет статус «На проверке».
Рассмотрим теперь когда ещё встречается статус «Объявления не активны».
«Объявления не активны»
«Объявления не активны» — этот статус есть только у группы объявлений и он показывается, если объявлений в группе объявлений не работают.
Первый вариант, когда такое встречается, мы рассмотрели выше — осталось ещё 2 варианта:
- В объявлениях выключены все ползунки;
- Объявления отклонены.
Когда мы сами выключили объявления — тут все понятно. Но, бывает такое что вы дублируете группу объявлений, публикуете её, но забываете включить ползунки.
«Отклонено»
«Отклонено» — из-за нарушения правил объявления было отклонено роботом.
Решение
- Жмем «Редактировать» объявление;
- «Запросить проверку».
Зайдите в само объявление и проверьте причину отклонения, если вы уверены на 100%, что это ошибка — отправляйте на проверку. Если вы действительно нарушили правила и надеялись, что фб не спалит — уберите нарушения и запустите уже новым объявлением.
Все отклоненки лучше удалять из кабинета, только предварительно запишите затраты на это объявление в отчет.
Чем опасно
- Растут риски бана рекламного аккаунта;
- Падает траст рекламного аккаунта.
«Ошибка»
«Ошибка» — статус для черновиков, ещё можете встретить во время публикации. Говорит о том, что у вас есть ошибка, из-за которой объявление не запуститься. Иногда решается обновлением страницы или просто созданием новой группы объявлений (при смене цели бывает такая проблема).
В нижнем правом углу или в сам объявлении будет кнопка «Подробнее», нажав на неё можно будет понять причину и исправить.
«Нет объявлений»
Статус «Нет объявлений» — в вашей группе объявлений нет объявлений.
На скрине видно, что это 2 разных уровня.
Решение
Выделите галочкой нужную группу объявлений, где у вас написано «нет объявлений» и перейдите на уровень объявлений
Нажмите зеленую кнопку «Создать» и выберите существующую группу объявлений.
«Недостаточно результатов»
Статус «Недостаточно результатов» — у вас собирается меньше 50 событий оптимизации за 7 дней (это на самом деле зависит от настроек атрибуции, но у всех и всегда стоит 7 дней).
Плохо это или нет?
Если у вас оптимизация идёт за ценное событие на уровне «Покупки»(то есть, с которого бизнес получает деньги), то независимо от этого статуса стоит оставаться именно на этой оптимизации и «недостаточно результатов» в этом случае не = плохо.
В других случаях рассмотрите возможность протестировать оптимизацию за событие, которое случается чаще и идет на ступень выше в вашей воронке.
Я не считаю, что статус «недостаточно результатов» — это плохо. Если у вас небольшой бюджет, но вы оптимизируетесь за ценное событие и такая реклама окупается — продолжайте.
Ситуацию, когда у вас 10 групп объявлений с микробюджетом и все они отличаются только возрастом или интересами, а крео одинаковые — я не одобряю.
«Обучение»
Статус «Обучение» — алгоритмы ещё находятся в поисках того самого куска пирога (аудитории), на котором нужно сфокусироваться. Алгоритмы анализируют аудиторию, которая совершает события, за которые мо оптимизируемся и находит похожих людей, среди выбранной нами аудитории.
После «Обучения» наступает статус «Действующая».
Насколько это важно?
По статистике → Результаты удешевляются => уровень важности средний и выше.
Но, как я писал выше про статус «Недостаточно результатов» — если у вас оптимизация за ценное событие и этих событий не набирается 50 за неделю — не стоит менять оптимиз на «Клик по ссылке» или того хуже «Охват».
«Запланировано»
Статус «Запланировано» — вы выбрали дату запуска группы объявлений, которая ещё не наступила.
Обычно так делают, чтобы запустить рекламу в ночь. Запускаем днем, чтобы не ждать ночи и выбираем дату и время запуска.
Чтобы узнать когда запуститься → жмем «Редактировать» и смотрим в графу «Бюджет и график».
Выбирать дату запуска можно только в Черновике.
«Черновик»
Статус «Черновик» — кампания, группа объявлений, объявление находится в Черновике и его видите только вы. Оно не запущено в рекламе, не тратит деньги и его не видно другим людям, у которых есть доступ в рекламный кабинет.
Все изменения, что вы вносите в черновике сохраняются сами и не нужно никуда нажимать — когда все готово к запуску вы нажмете кнопку «Опубликовать» и статус «Черновик» пропадет.
Когда вы что-то изменяете уже в действующих кампания, группа объявлений, объявление — они подсвечиваются зеленым цветом и ваши изменения хранятся в Черновиках, пока вы снова не нажмете «Опубликовать».
Если в опубликованных (кампания, группа объявлений, объявление) вы внесли изменения в Черновика и хотите их убрать — нажимайте сбросить черновик.
И закончим мы наш обзор самым известным и на мой взгляд понятным статусом.
«Действующая»
Статус «Действующая» — значит, что группа объявлений обучилась и работает в полную силу и реклама откручивается.
Значит ли этот статус, что у нас все хорошо и можно ни о чем не беспокоится?
В любом случае нам нужно анализировать нашу рекламу, вести отчет и оценивать эффективность каждой группы объявлений.
Вместо выводов
Мы с вами подробно разобрали все статусы показа в рекламном кабинете фейсбук и надеюсь у вас не осталось вопросов.
Но, если вдруг я забыл про какой-то статус или вам что-то было непонятно — пишите об этом в комментариях или напрямую в ТГ и я дополню статью;)
P.S. Не забудьте посмотреть мой новый Бесплатный мини-курс «Таргетолог в Instagram». Без хитрых замалчиваний тем и обещаний раскрыть подробнее на полном курсе. Это именно что НАЧАЛЬНЫЙ, НО ПРАВИЛЬНЫЙ КУРС ПО ВХОДУ В ПРОФЕССИЮ И БАЗОВЫМ НАВЫКАМ, куда я вложил свой 5-летний опыт в профессии.
Автор этого сайта. Руководитель таргет команды LJT, спикер обучающих курсов. Работаю на рекламных кабинетах INST, FB, VK с бюджетами от 3 млн./месяц. Коплю опыт в этом деле уже >4 лет.
What to do when your site is not ready to show ads
There are several reasons why your site may not be ready to show ads. Discover what you need to fix and how to create an AdSense-ready site.
The code is missing or incomplete
- Did you paste the code into the HTML of your site? Check our code implementation guide.
- Did you paste the code between the <head> and </head> tags?
- Did you paste the code into the site you used to sign up for AdSense?
Alternative ways to connect your site to AdSense
If you’d prefer not to paste the code between the <head> and </head> tags of your site, you can either:
If we detect that you’ve verified your site in Search Console or added an ads.txt file, we’ll continue checking your site is ready to show ads.
Your site is unreachable
- Did you provide the correct URL? If you made a mistake, please remove the site from your sites list and add a new site with the correct URL.
- Is your site up and running? Make sure your site is published and live on the web.
- Can AdSense access your site without a password? If your site’s login protected, consider temporarily removing the login so that we can reach your site. Note that after your account has been successfully activated, you can create a crawler login to display Google ads on your login-protected pages.
- Can the AdSense crawler access your site? Make sure you’re not blocking our crawler in your robots.txt file. Review how to fix AdSense crawler issues.
- Does your site have a valid SSL Certificate from a recognized certification authority (not a self-signed certificate) and does it also redirect HTTP to HTTPS? (Only applicable if you’re using HTTPS.)
Your site doesn’t have enough unique content or provide a good user experience
Before you can start monetizing a site with AdSense, it’s important that your site provides enough valuable content to users and has a good user experience and navigational elements.
Your site has policy violations
There are policy violations on your site which need resolving before your site is ready. For more information, review our Program policies or see how to resolve policy issues in your Policy center.
Submit your site for review
Building a high-quality site takes effort and time. When you’ve addressed the above points, submit your site for review through the Sites page in your AdSense account. The review process usually takes a few days and you’ll be notified about the review results through your AdSense account.
“Ads not ready yet”?
new
Gone
Darth Vader 
Post by Gone on Jan 5, 2020 17:13:54 GMT
Is anybody else facing this issue where ads are unwatchable despite 4 being available?
Pietro Badoglio
Marshal 
Posts: 530
Post by Pietro Badoglio on Jan 5, 2020 17:36:47 GMT
Ryshad Tathel
Captain 
Post by Ryshad Tathel on Dec 16, 2020 11:43:21 GMT
Nobunaga Oda
Moderator
European War 4
Posts: 5,667
Post by Nobunaga Oda on Dec 17, 2020 5:55:48 GMT
Ensuring a stable and active internet connection as well as a device clock that synchronises with the chosen online timezone’s date and time should do the trick.
Then, just close the game, stop its activity using your task manager and open it again. This should work.
Ryshad Tathel
Captain
How to Fix “Site isn’t ready to show ads” and Get Approved
You have worked hard to get your site up and running. You have written great content, optimized for search engines, and have a solid social media presence. Now it’s time to generate some revenue with Google AdSense!
So, you create an AdSense account and submit your application.
The first thing your site is checked for is whether it meets the content policies.
Policies are a set of rules that you need to follow, in order to be able to show ads on your site.
After applying, you are happy that you will start making money from your passion. But…
…you get this error: “Site isn’t ready to show ads.” This can be extremely frustrating; all of your hard work and nothing to show for it? Not exactly the situation you want to be in.
There are ways to fix this situation. Here are the most common reasons why sites fail AdSense review, as well as how you can fix them.
Quick Checklist
- Your content is thin or low quality
- Ads already on the site (Paid/Affiliate ads)
- No navigation bar (inadequate site structure)
- You don’t have enough content
- Plagiarized content (Auto-generated content)
- Add a privacy policy page
- Long time between updates
- Your site isn’t complete
- Add Google AdSense code to your website
- Get Approved
Note. I will share my own experience and what I tried to fix. Different websites have different issues, if you don’t find anything related to your issue…. use the links I will be highlighting so you can learn more from Google Search Central and AdSense Content Policies. You can as well comment and I will reply to you!
Table of Contents
1. Your content is thin or low quality
Learn more about “thin content“
I have talked about this many times on this website. AdSense is a program that depends on content quality. If your site doesn’t provide enough value through its content, it won’t get approved for monetization.
This means that if your site is new, or if it doesn’t have much substance, your application may be rejected.
You can easily remedy this by adding more high-quality content to your site. Google recommends original and compelling content that visitors find useful, informative or entertaining – and it needs to be longer than 500 words per page.
If you already have 20 to 30 blog posts already published on your site, then I recommend going through each and trying to update them. Make sure that you have removed all the irrelevant information and then update.
Reapply again for google AdSense and wait for feedback. In the meantime, keep publishing more quality content.
2. Ads already on the site (Paid/Affiliate ads)
Learn more about “Spammy affiliate links“
This was the challenge I faced with my site. After applying for AdSense… one week later they relied on and found out my issue was too many paid and affiliate ads on my website.
You might be wondering why they are wrong? Google assumes you don’t have quality content and your main aim is to get people to click your links which is against Google guidelines.
If this is your issue, go you your website and remove all links that are crowded. Use the in-text links and avoid crawlers finding them.
Here is how to do it …
use the first and “second or third” options on your affiliate links
Reapply to Google AdSense again and wait for their feedback. Note that you can put your paid/affiliate links back after they accept you but mind they might suspend your account.
3. No navigation bar (inadequate site structure)
When your website is difficult to navigate or has broken links and missing pages, users won’t have a good experience.
Make it easy for people to find what they’re looking for on your site by organizing it neatly and creating an easy-to-use navigation system between pages.
You can do this by structuring your “main navigation menu.” Only add important pages and post them in your menu (favorites) so that Google sees them first.
This will increase your chances of approval. Reapply for Google AdSense again and wait… Always remember to update it with meaningful information.
Recommended reading: How To Create a High Converting Landing Page (and Benefits). This guide will give you an overview of how your pages should be structure.
4. You don’t have enough content
You might be having a well-structured website and good-quality content, but how many blog posts do you have?
Google displays its ads in-between content. If it finds you don’t have enough blog posts, then it assumes you will make your website ads spammy which is against their rules.
If you only have a few pages then there’s no way Google will also approve your site for AdSense – especially if the content is low-quality and/or duplicate content from other sites.
So before re-applying for the program, make sure that you have at least 20-30 pieces of high-quality content.
5. Plagiarized content (Auto-generated content)
Learn more
To have plagiarized work or duplicate work means you copied it from somewhere else and added it to your site without adding any value.
The second way you might have plagiarized content or duplicated content is by using ai copywriting tools to generate your blogs.
The second way is not bad (I actually use them), but the rule for creating content is 30% – 70%. You should always edit the blog generated and make it at least 30% unique.
To solve this issue, you need to edit your blogs every time you generate them. Also, remember to check for plagiarism using a paid tool like Grammarly and Qtext among others.
This will help you check the exact percentage of plagiarism and then edit your work to make it unique. Remember to check and update the ones that are already published before reapplying.
6. Add a privacy policy page
learn more (please scroll halfway to find this option)
This is one of the mandatory things to do. There is no chance that you can be accepted to Google AdSense without these important pages;
- Privacy policy
- Affiliate disclosure or Cookie consent
- Terms and conditions
- Contact me
- About me
These are very important pages that define the relationship between you and the user and what information you are taking from them.
Make sure that your contact information and the about me page are true. Use an image on the about me page if possible (not a requirement)
Add these pages (use this link to learn how to add pages) to your site and try to reapply for AdSense again.
7. Long time between updates
“The last time you made a major change to your site was over three months ago.” This sounds funny/attacking but it is really a vital thing to note when applying for AdSense.
Google wants to make sure that sites with AdSense ads are being maintained regularly with new and fresh content. “Nobody wants to read how to cook rice, an article that was written in 2015”
The world has changed and with the advanced cooking technology that we use now, that article makes no sense. It just needs an update.
Always make sure that your site is updated and the content in it is up to date. This can increase the chances of AdSense approval.
8. Your site isn’t complete
Another thing that Google checks is whether your site is complete or not. If your site still has under-construction or coming soon pages, then they will reject you immediately.
So make sure that your site is fully completed and live before applying for AdSense.
The way to fix this is to make all your pages are complete and not either is – leading to 404 pages or URL does not exist. This applies even to the broken internal links which you need to fix.
9. Add Google AdSense code to your website
This sometimes happens when you place the code in the wrong place or by mistake it was removed.
You can try adding the code again to your site theme builder and reapply.
The best way that I recommend is to use the “Site kit plugin” by Google and the code will be added automatically to your site.
Reapply and wait for feedback from the AdSense team. Note. on the link above, I show you how to apply for AdSense. I recommend reading that guide if you are new to AdSense.
10. Get Approved
After finding out your issue, try to solve it fast then reapply again. If you did it correctly, there is no doubt that you will get accepted to display ads on your website.
Also, note. Google AdSense policies are very strict and if you don’t fix the issue they will reject the application again.
Conclusion
My final thought is to try to bind with their requirement and you will have a smooth workout with Google AdSense.
There may be other issues I didn’t address which you can find out here or ask in the comment, I will reply with a suggestion.
Thanks for reading.
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Your site is not ready to show ads – Google’s Explanation
This article is about all the explanation that leads from Google AdSense Message “Your site is not ready to show ads“. As Google found some policy violations on your site, which means that your site isn’t ready to show ads yet.
Low-value content
Low-value content means your content is not valuable in the eyes of Google and its viewers. Google always wants to provide quality content with real value to its users so, the content in your website must be qualitative.
In addition, your site is too new for adsense program.
Also, compelling people to subscribe, share or comment, looks promotional. So, adsense does not approve such a site.
Low value contents are articles on a site that does not make much meaning, or of no value to blog readers.
When you got this kind of message from Adsense; ‘Low quality content issues’ Adsense found that there isn’t sufficient, original and rich content that would be of value to users.
As a content writer or publisher, you must provide special and relevant content that gives users a reason to visit your blog.
Make amendments by fixing the violation before you apply in the future:
- Ensure that your google search console is in order.
- Also make sure your template is easy for navigation
- Add more fresh posts
- Arrange your articles using label or category
- Add images that are uniquely edited
- Have little traffics coming into your blog.
Your site doesn’t yet meet the criteria of use in the Google publisher network. For more information, review the following resources:
When you monetize your content with Google ad code, you must adhere to the following policies. Failure to comply with these policies may result in Google blocking ads from appearing against your content or suspending or terminating your account.
These policies apply to any other policies governing your use of Google publisher products.
Google helps enable a free and open web by assisting publishers in monetizing their content and advertisers reach prospective customers with valuable, relevant products and services. Maintaining trust in the ads ecosystem requires setting limits on what we will monetize.
Google Publisher Policies are organized into the following categories:
Learn more about the commonly used policy terms and what they mean in the glossary.
Content policies
Illegal content
We do not allow content that:
- is illegal, promotes illegal activity, or infringes on the legal rights of others.
Intellectual property abuse
We do not allow content that:
- Infringes copyright. Our policy is to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). You can file a counter-notification via this form.
- Sells or promotes the sale of counterfeit products. Counterfeit goods contain a trademark or logo identical to or substantially indistinguishable from the trademark. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Dangerous or derogatory content
We do not allow content that:
- Incites hatred against, promotes discrimination of, or disparages an individual or group based on their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristics associated with systemic discrimination or marginalization.
- Examples: Promoting hate groups or hate group paraphernalia, encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated
- Harasses, intimidates, or bullies an individual or group of individuals.
- Examples: Singling out someone for abuse or harassment, suggesting a tragic event did not happen or that victims or their families are actors or complicit in a cover-up of the event
- Threatens or advocates for physical or mental harm to oneself or others.
- Examples: Content advocating suicide, anorexia, or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; content made by or in support of terrorist groups or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by global drug trafficking or terrorist organizations.
- Exploits others through extortion.
- Examples: Exploitative removals, revenge porn, blackmail
Animal cruelty
We do not allow content that:
- promotes cruelty or gratuitous violence towards animals.
- Examples: Promoting animal cruelty for entertainment purposes, such as cock or dog fighting,
- promotes the sale of products obtained from endangered or threatened species.
- Examples: Sale of tigers, shark fins, elephant ivory, tiger skins, rhino horn, dolphin oil
Misrepresentative content
Misleading representation
We do not allow content that:
- Misrepresents, misstates, or conceals information about the publisher, the content creator, the purpose of the content, or the content itself.
- Falsely implies having an affiliation with, or endorsement by, another individual, organization, product, or service.
- Examples: Impersonating Google products, misusing company logos
Unreliable and harmful claims
We do not allow content that:
- Makes demonstrably false claims and could significantly undermine participation or trust in an electoral or democratic process.
- Examples: information about public voting procedures, political candidate eligibility based on age or birthplace, election results, or census participation that contradicts official government records
- Promotes harmful health claims or relates to a current, major health crisis and contradicts authoritative scientific consensus.
- Examples: Anti-vaccine advocacy, denial of the existence of medical conditions such as AIDS or Covid-19, gay conversion therapy
- Contradicts authoritative scientific consensus on climate change.
Deceptive practices
We do not allow:
- Enticing users to engage with content under false or unclear pretenses.
- attempting to steal personal information or trick users into sharing private information
- Example: Social engineering like phishing
- Promoting content, products, or services using false, dishonest, or deceptive claims.
- Examples: “Get Rich Quick” schemes
- Coordinating with other sites or accounts and concealing or misrepresenting your identity or further material details about yourself, where your content relates to politics, social issues, or matters of public concern.
- Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or further material details about yourself.
Manipulated media
We do not allow content that:
- deceives users through manipulated media related to politics, social issues, or matters of public concern.
Enabling dishonest behavior
We do not allow content that:
- Helps users to mislead others.
- Examples: Creating fake or false documents such as passports, diplomas, or accreditation; sale or distribution of term papers, paper-writing or exam-taking services; information or products for passing drug tests
- Promotes any form of hacking or cracking and/ or provides users with instructions, equipment, or software that tampers or offers unauthorized access to devices, software, servers, or websites.
- Examples: Pages or products that enable illegal access of cell phones and other communications or content delivery systems or devices; products or services that bypass copyright protection, including circumvention of digital rights management technologies; products that illegally descramble cable or satellite signals to get free services; pages that assist or enable users to download streaming videos if prohibited by the content provider
- Enables a user or promotes products and services that will allow users to track or monitor another person or their activities without their authorization.
- Examples: Spyware and technology used for intimate partner surveillance, including but not limited to spyware/malware that enables a user to monitor another person’s texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (e.g., cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying
- This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.
Malicious or unwanted software
We do not allow content that:
- Contains malicious software or “malware” that may harm or gain unauthorized access to a computer, device, or network.
- Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, rogue security software, and other malicious programs or apps
- Violates Google’s Unwanted Software policy.
- Examples: Failure to be transparent about the functionality that the software provides or the full implications of installing the software; failing to include Terms of Service or an End User License Agreement; bundling software or applications without the user’s knowledge; making system changes without the user’s consent; making it difficult for users to disable or uninstall the software; failing to properly use publicly available Google APIs when interacting with Google services or products
Sexually explicit content
We do not allow content that:
- includes graphic sexual text, image, audio, video, or games.
- Examples: Sex acts such as genital, anal, and/or oral sex; masturbation; cartoon porn or hentai; graphic nudity
- contains non-consensual sexual themes, whether simulated or real.
- Examples: Rape, incest, bestiality, necrophilia, snuff, lolita or teen-themed pornography, underage dating
Compensated sexual acts
We do not allow content that:
- Maybe interpreted as promoting a sexual act in exchange for compensation.
- Examples: Prostitution; companionship and escort services; intimate massage; cuddling sites; compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship, or other valuable benefits to another participant such as “Sugar” dating.
Mail order brides
We do not allow content that:
- facilitates marriage to a foreigner.
- Examples: Mail order brides, international marriage brokers, romance tours
Adult themes in family content
We do not allow content that:
- Is made to appear appropriate for a family audience but contains adult themes, including sex, violence, or other depictions of children or popular children’s characters that are unsuitable for a general audience.
Child sexual abuse and exploitation
We do not allow content that:
- Sexually exploits or abuses children or content that promotes children’s sexual exploitation or abuse. This includes all child sexual abuse materials.
- Endangers children. Including but not limited to:
- ‘Child grooming’ (for example, befriending a child online to facilitate, either online or offline, sexual contact and/or exchanging sexual imagery with that child);
- ‘Sextortion’ (for example, threatening or blackmailing a child by using real or alleged access to a child’s intimate images);
- Sexualization of a minor (for example, content that depicts, encourages, or promotes the sexual abuse or exploitation of children); and
- Trafficking of a child (for example, advertising or solicitation of a child for commercial sexual exploitation).
We will take appropriate action, including reporting to the National Center for Missing & Exploited Children and disabling accounts. If you believe a child is in danger of or has been subject to abuse, exploitation, or trafficking, contact the police immediately. If you have concerns a child is being endangered in connection with our products, you can report the behavior to Google.
Behavioral policies
Dishonest declarations
Information provided by publishers to enable their use of or interaction with Google advertising systems:
- must be materially accurate and complete, without misleading omissions; and
- Cannot be expressed deceptively or misleadingly.
- Examples: The personal information or payment details provided by a publisher are materially incomplete, obscured, or inaccurate. Information about a publisher’s website (e.g., in the ads.txt file) or app (e.g., in the app-ads.txt file) is incorrect. Ad requests that contain partial or false URLs or AppIDs.
Ads interfering
Google-served ads interfering with content or user interactions
We do not allow Google-served ads that:
- overlay or are adjacent to navigational or other action items and may lead to unintended ad interactions,
- severely interfere with the consumption of content, including overlaying the content or pushing the content off the display,
- Are placed on a “dead end” screen where the user cannot exit the screen without clicking the ad.
Inventory value
Google-served ads on screens without publisher-content
We do not allow Google-served ads on screens:
- without publisher-content or with low-value content,
- that are under construction,
- that is used for alerts, navigation, or other behavioral purposes
Out of context ads
We do not allow Google-served ads:
- in apps or web pages that run in the background,
- that appear outside the display,
- when the user’s attention is expected to be elsewhere and not on the screen hosting the ad.
It must be apparent to the user with which publisher content the ad is associated.
Google-served ads on screens with replicated content
We do not allow Google-served ads on screens:
- With embedded or copied content from others without additional commentary, curation, or adding value to that content.
You are also required to comply with Google’s Intellectual property abuse policy.
More ads or paid promotional material than publisher-content
We do not allow Google-served ads on screens:
- with more ads or other paid promotional material than publisher content.
Unsupported languages
We do not allow content that:
- is not primarily in one of the supported languages.
Privacy-related policies
Privacy disclosures
- Have and abide by a privacy policy that discloses any data collection, sharing, and usage on any site, app, email publication, or other property due to your use of Google products. The privacy policy must disclose to users that third parties may be placing and reading cookies on your users’ browsers or using web beacons to collect information due to ad serving on your website.
- To comply with this disclosure obligation concerning Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.
Cookies on Google domains
- not set a cookie on Google’s domains or modify, intercept or delete cookies set on Google’s domains.
Identifying users
- not use device fingerprints or locally shared objects (e.g., Flash cookies, Browser Helper Objects, HTML5 local storage) other than HTTP cookies, or user-resettable mobile device identifiers designed for use in advertising
- Not pass any information to Google data that Google could use or recognize as personally identifiable information; or that permanently identifies a particular device (such as a mobile phone’s unique device identifier if such an identifier cannot be reset).
- Not use our services to identify users or facilitate the merging of personally identifiable information with information previously collected as non-personally identifiable without robust notice of and the user’s prior affirmative (i.e., opt-in) consent to that identification or merger. Irrespective of users’ consent, you must not attempt to disaggregate data that Google reports in aggregate.
- Please refer to Guidance for complying with the Identifying Users Policy for more information.
- Comply with the EU user consent policy.
Use of device and location data
If publishers collect, process, or disclose information that identifies or can be used to infer an end user’s precise geographic location, such as sourced from GPS, wifi, or cell tower data, then,
- disclose to the user, via an interstitial or just-in-time notice, the purposes for which their data may be used (including ad personalization, analytics, and attribution, as applicable), including that the data may be shared with partners;
- obtain express (i.e., opt-in) consent from end-users before collecting, processing, or disclosing such information;
- send such information to Google in an encrypted state or via an encrypted channel; and
- Disclose such information collection, processing, or disclosure in all applicable privacy policies.
Standard Contractual Clauses (SCCs)
Google relies on Standard Contractual Clauses (SCCs) to transfer online advertising and measurement of personal data out of Europe. For those services where Google acts as a processor, the Google Ads Data Processing Terms include, as necessary for the relevant data transfers, both the relevant SCCs issued by the European Commission (to help legitimize data transfers under the GDPR) and UK SCCs (to help legitimize data transfers under the GDPR as incorporated into UK law). Similarly, for those services where Google acts as a controller, the Google Ads Controller-Controller Data Protection Terms include, as necessary for the relevant data transfers, both the relevant European Commission-issued SCCs and UK SCCs.
If the partner processes personal data that originated in the European Economic Area, UK, or Switzerland and that is made available by Google in connection with the partner’s use of Google Ad Manager, then:
- partner must only use that personal data in a manner consistent with the consent provided by the data subject to whom it relates;
- partner must provide a level of protection for that personal data that is at least equivalent to that required under the SCCs; and
- Suppose the partner determines that it cannot comply with the above requirements. In that case, the partner must notify Google in writing and either cease processing the personal data or take reasonable and appropriate steps to remedy such non-compliance.
Children’s Online Privacy Protection Act (COPPA)
If you implement any Google advertising service on a site or section of a site that is covered by the Children’s Online Privacy Protection Act (COPPA), you must:
- notify Google of those sites or sections of sites covered by COPPA using the Google Search Console, tag the ad request using the AdMob SDK, or tag your site, app, or ad request for child-directed treatment;
- not use interest-based advertising (including remarketing) to target:
- past or current activity by users known by you to be under the age of 13 years or
- Past or current activity on sites directed at users under 13 years.
Requirements and other standards
Webmaster Guidelines
- place Google-served ads on screens that don’t follow the Webmaster Quality Guidelines.
Abusive experiences
- place Google-served ads on screens that contain abusive experiences.
Better Ads Standards
- Place Google-served ads on screens that do not conform to the Better Ads Standards. Please visit the Coalition for Better Ads website for more information about the types of disallowed ad experiences.
Authorized inventory
- Place Google-served ads on a domain that uses ads.txt where you are not included as an authorized seller of the inventory in the ads.txt file.
For syndication partners, Parents must ensure Children promptly add an ads.txt file to Child domains with Parents as authorized sellers of Child Inventory.
Sanctions compliance
Google must comply with sanctions and export controls maintained by the United States Treasury Department’s Office of Foreign Assets Control (OFAC), the United States Commerce Department’s Bureau of Industry & Security, and other applicable sanctions. As a result, Google publisher products are not available to publishers in the following countries or territories:
- Crimea
- Cuba
- So-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR)
- Iran
- North Korea
- Syria
Google publisher products also may not be used for or on behalf of a party located in the above listed sanctioned countries or regions.
In addition, Google publisher products are not eligible for any entities or individuals restricted under applicable trade sanctions and export compliance laws. Google publisher products do not qualify for entities or individuals owned or controlled by or acting for or on behalf of such restricted entities or individuals.
Publishers must also comply with applicable sanctions and export regulations, including OFAC sanctions, and agree not to cause Google to violate these regulations. You cannot use Google publisher products for or on behalf of restricted entities or individuals. You cannot use Google publisher products for or behalf of entities or individuals located in sanctioned countries or regions.
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